Eric Best is a proven sales transformation driver. In this work, he takes time to understand current state, the envisioned outcome, and he takes time to thoughtfully build actionable steps to close this gap.
BSN SPORTS had historically struggled with CRM adoption, with field sales viewing updates as burdensome- resulting in missed opportunities and unreliable pipeline insights.
The Solution…
Gathered insights from key sales leaders and trusted Sales Professionals. Iteratively refined a solution to address the needs of sellers, sales managers, executives, and the Board.
Sales Pro CRM adoption increased from 25% to 97%
BSN SPORTS offers a broad portfolio of products across every sport, yet field sales lacked visibility into where they were winning-and which sports and categories were being missed.
Sales Pro account penetration increased by 43%
Sales Pros range in their comfort and expertise across the different sports. As a result, many Sales Pros historically shied away from sports they were not comfortable selling.
The Solution…
Brought together the expertise of high-performing Sales Pros in a standing learning roundtable, delivered live to more than 1,000 sales professionals monthly, providing actionable, proven strategies to help sellers confidently attack sports markets previously outside their comfort zones.
© 2025 Eric Best. All Rights Reserved
Transformational Sales Growth Leader I Sales Enablement I Leadership Development I Executive Coach
© 2025 Eric Best. All Rights Reserved
