Eric Best drives readiness across new go-to-market initiatives, accelerating adoption, ensuring consistent execution, and enabling faster value capture as strategy moves from concept to revenue with speed and precision.
Initiative Example #1
Club Direct Go-To-Market
In 2025, BSN SPORTS identified the adjacent club select segment as a priority growth opportunity to drive incremental revenue.
Eric Best worked with functional leaders to accomplish the following readiness steps: Assembled a Tiger Team of top club sellers to gather scalable proven practices. Curated these strategies in a step-by-step Club Direct Field Guide. Deployed a Club Readiness Certification program that included case studies, simulations and proficiency checks for over 200 sellers
Generated accelerated revenue growth by successfully executing high-impact initiatives. Exceeding club growth revenue targets in the first year (2025), outperforming expectations.
Club Specialist Cert Overview
Club Specialist Cert Field Guide Preview
Initiative Example #2
Virtual Selling
Pandemic-related school closures in 2020 disrupted BSN SPORTS’ core go- to-market model, forcing a rapid shift away from in-person sales engagement.
Eric Best worked with Field Sales Leaders to establish a virtual selling framework with standards, accompanied by a step-by-step coaching and certification guide.
Surpassed company EBITDA targets during pandemic. BSN SPORTS surpassed its 2020 EBITDA targets by staying fully engaged with coaches to ensure programs remained competition-ready while many competitors paused operations.
Virtual Selling Coaching Guide
© 2025 Eric Best. All Rights Reserved
Transformational Sales Growth Leader I Sales Enablement I Leadership Development I Executive Coach
© 2025 Eric Best. All Rights Reserved
