Sales Readiness

Eric Best drives readiness across new go-to-market initiatives, accelerating adoption, ensuring consistent execution, and enabling faster value capture as strategy moves from concept to revenue with speed and precision.

Initiative Example #1
Club Direct Go-To-Market

Opportunity

In 2025, BSN SPORTS identified the adjacent club select segment as a priority growth opportunity to drive incremental revenue.

Solution

Eric Best worked with functional leaders to accomplish the following readiness steps: Assembled a Tiger Team of top club sellers to gather scalable proven practices. Curated these strategies in a step-by-step Club Direct Field Guide. Deployed a Club Readiness Certification program that included case studies, simulations and proficiency checks for over 200 sellers

Result

Generated accelerated revenue growth by successfully executing high-impact initiatives. Exceeding club growth revenue targets in the first year (2025), outperforming expectations.

Club Specialist Cert Overview

Club Specialist Cert Field Guide Preview

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Initiative Example #2
Virtual Selling

Opportunity

Pandemic-related school closures in 2020 disrupted BSN SPORTS’ core go- to-market model, forcing a rapid shift away from in-person sales engagement.

Solution

Eric Best worked with Field Sales Leaders to establish a virtual selling framework with standards, accompanied by a step-by-step coaching and certification guide.

Result

Surpassed company EBITDA targets during pandemic. BSN SPORTS surpassed its 2020 EBITDA targets by staying fully engaged with coaches to ensure programs remained competition-ready while many competitors paused operations.